餐厅酒店经营趋势 >> 见解 |
The face of the community restaurants, hotels, should actively fight it out, or to avoid the edge, another way? Is the common ground, ignored, or fled, show the white feather?
Today, star hotels across the country appear like bamboo shoots after a spring rain brings a lot of pressure to the business, coupled with the growing social peers, restaurants, catering more intense competition in the market, the business space more and more narrow, which brings serious challenges to the survival of star hotels catering. As the hotel's restaurant operators, how to deal with the situation now, to take what measures to reverse the overall situation?
Exploration and management characteristics, the development of Flavor Restaurant
From the statistical results in recent years, high-end hotel business, profit is relatively good, and cheap hotel, an economic type of consumption, and can be as social restaurants, for low consumer groups, business performance is also good. The main business is the three or four - star hotel. In the business is often not high, not low, indecisive, lost a large number of tourists.
For now the catering market and characteristics of food consumption level, adhere to the reality from the hotel, restaurant or try to develop some restaurants, to meet the different needs of consumers, can bring a large number of new customers.
One, set the different grades of restaurants, to meet the different needs of consumers
Catering business how to locate? A few years ago, many operators emphasize "Hotel" position, such as five star hotel luxury, to receive the high-end guests, two star hotels are economic hotels, to receive the low-grade guest, this kind of qualitative is not desirable, bound themselves against restrictions and fetters, fixed on a point of leverage the. In fact, the consumer eating diversion roughly formed three parts, one is the gourmet family, this level of people are very good to eat, they walked into the restaurant's purpose is to enjoy the top food or special dishes. They order to pay attention to small and fine, taste about the color, smell, taste, shape, device. The two is the "adventure race", this group of mostly young people, their food quality is not very important, important is to eat fresh or not, especially foreign dishes and the high streets and back lanes "odd" small restaurants, but their access to most places. Three is the "affordable family", which is a huge group, from the general public together. They choose the restaurant standard is relatively simple, as long as the environment clean, affordable, you can taste the dishes. Different levels of consumers in the selection of the restaurant when the focus is not the same, which requires the hotel in the restaurant should pay attention to different grades, different style characteristics of the layout, to meet the needs of different consumers.
Two, pay attention to the cultivation of food and beverage brands, and enhance their own strength
Brand management is the core competitiveness of the development of catering industry. Consumers to hotel consumption, the first choice is to take the brand business, which is the inevitable trend of modern food consumption. The hotel restaurant brands do not rely solely on advertising can be established, requires five conditions; the product quality characteristics, have a certain market share, the timely introduction of innovative products, has a rich cultural connotation, often launched various promotional activities to enhance the influence.
Three, do a good job of meeting, wedding and important reception
Star hotels often receive meetings, you can develop a meeting meal this project. Conference meals served faster, with enough quantity, reasonable diet, rich flavor is dominant, arrange as much as possible fresh taste thick food, taste should be diversified, should be fresh, clean dishes, buffet food rich banquet dish should be grade, and should pay attention to the service of nuance, according to special circumstances the guests do a special service.
"The wedding" is the star hotel for the public the most representative business in a manner that is different from the social restaurant is Xingse side. Because of the hotel's facilities, equipment, and the superiority of the scene, the environment is good, and can provide rooms, cars and other services, won the majority of consumers. These favorable conditions are also not available to the community. Many restaurants through the "wedding banquet" has brought the world, hotel catering sales "popularity", the "wedding banquet" bigger and stronger, this is the restaurant management staff of the study, "wedding banquet" do good, let consumers feel strong festive atmosphere, taste the delicious dishes. Reflect the affection of five-star service standards, to share the new sweet, happiness and joy.
Four, expand the scope of operations, reduce operating costs, in the chain of brain
Many star hotels catering business has been a rising trend, in the case of better business momentum, you can consider expanding the scope of business. After more than ten years' development, the chain management has become the management mode and organization form of the general application of the food and beverage industry, showing great vitality and development potential.